Design Atti — A design gathering, not another design meetup
Our way of celebrating design, not another meetup with speakers and presentations, but a themed gathering built around conversations, games and hands-on design activities.
Senior Design Manager · UI & Product Design
Twelve years in, I lead design teams, shape products, and still like getting close to the work. Good products come from good teams, so I spend my time building both. I currently head UI design at Lollypop Design Studio across India.
Some of the work I’m proudest of started without a client brief: Design Atti, Lollypop Academy and Popshot. I also vibe code my own tools. Figma plugins I’ve made have passed 12,000 installs.
If you’re building something and want to talk it through, my inbox is open.
Worked with
Selected Work
ACT Fibernet · Turning a deadlock into a systemThe redesign stalled because nobody could define the content. A widget system tied to business goals got both teams moving again.AQ Mindwell · From 11% to 32% trial startsPeople were not rejecting the price. They were rejecting a fourteen-day trial they could not see. Making that journey explicit nearly tripled the start rate.Locked · password requiredBlazeup · Two time modules collapsed into oneAn internal HR tool became a SaaS product. I led Time Management: 110 screens, five user groups, and a working module in front of the board in a week.
Miko · Rethinking the parent experienceA setup utility became a place for parents to stay connected to their child’s day, with conversations and insights instead of dense dashboards.Blazeup · An award-winning identity, built from the name upWe started with naming, then shaped the identity around it. The brand identity went on to win Red Dot and International Brand Design Award.Mosambee · A phone standing in for a card terminalTwenty plus transaction types against four statuses, resolved into one receipt template, and a colour model that let the same app ship in three banks’ liveries.Impact11 · Fantasy cricket without bettingWithout betting, the product needed a different reason to feel competitive. We built that around prediction, points, rank and repeat play.
Initiatives
Ideas that began as small experiments eventually grew into communities, business, learning programs, and new ways for the team to create and collaborate.
Lollypop Academy - Bridging design education and industry experience.
Lollypop Academy was created to give early-career designers real industry exposure, learning from designers working on live UX/UI projects, followed by a hands-on internship at Lollypop.
Popshot - No briefs. No constraints. Just design for the love of it.
Popshot started as a space to create and animate ideas without client briefs or constraints. What began as a passion project in 2019 has grown into 30+ design experiments, building social traction and even bringing project leads to Lollypop.
Built with AI
I’m a designer who uses AI to turn small frustrations into working products. Shipping them to thousands of real users has changed the way I design.
Tickr · A timer that refuses to hide in a tabA minimal always-on-top desktop timer I designed and built with AI for macOS and Windows. Controlled through typed commands instead of a panel of buttons.STNOF · Skew, perspective and fake bold for textSkew, perspective, fake bold and live transformations for type, built as a Figma plugin after repeatedly needing them in my own work.Repeatr · Turn one vector into a pattern systemTurn a single shape into repeatable patterns with live controls for position, scale, rotation and opacity.
